a bit about me
hi, i’m zachary jennings,
a professional copywriter with 13 years of experience helping small and large businesses communicate clearly, effectively, and in their own voice.
I started my career in journalism, earning a degree in it while minoring in creative writing, and worked as a sports writer for two years. That foundation taught me how to write with precision, adapt quickly, and engage an audience. Since then, I’ve specialized in marketing copy across many industries and formats covering brand voice development, conversion-focused messaging, SEO content, and promotional campaigns for both B2B and DTC clients.
Outside of work, I run a long-standing Dungeons & Dragons campaign built entirely from original material. I also play guitar, enjoy gaming and watching hockey, and spend most of my time with my wife, our three sons, and our dog.
Writing has always been at the core of what I do, whether it’s telling a story, building a brand, or moving an audience to act. If you're looking for someone who brings both experience and thoughtfulness to every project, I'm here to help.
TESTIMONIALS
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Devin O'Toole, Bitly
Zachary is the complete package. We demanded a lot from our copywriters—be a great writer, a mistake-free editor, as well as a product/brand expert—and he excelled at everything. He’s a versatile storyteller, writer and marketer, who always finds a way to reach into the depths of his creativity and elevate a project with his cleverness and ability to communicate clearly. Our emails always performed better when he wrote them. Design advice articles were at their most engaging when he wrote them. Signage and billboards were more attention-grabbing when he wrote them. We always had fewer errors when he was editing a project. I consider myself lucky to have had the opportunity to work with Zach, and would do so again in a heartbeat.
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Nancy Huhta, Essendant
Quick and quick-witted, Zachary’s talent to transform dry data into clever, compelling copy sets him apart. His versatility in developing messaging for a range of media, from digital content to traditional formats, made him a valuable asset to my small team. Along with his sharp writing skills, he consistently brought energy and a collaborative approach to our group, contributing positively to every project. Any writing team would be lucky to have him.
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Kevin Casey, Essendant
Zachary worked on my team for a year and a half as a copywriter. When he started, he came into a complex industry that he had no prior experience in. As a copywriter, he quickly developed business understanding and added an expanded set of jargon to his vocabulary. His work was thoughtful, concise, and on the mark. He was always receptive to feedback. He would be a great asset to any team, and I would welcome the opportunity to work with him again.
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Dan Reidenberg, Suicide Awareness Voices of Education
I contracted Zachary on a project reviewing, editing and overseeing a number of clinical, technical and educational tools for the public on mental health and suicide prevention issues. He responded quickly to my questions and ideas and completed the work in a shorter time than required, helping us meet deadlines early and the quality of his work was outstanding. He rewrote pieces that were incredibly well-received by youth, parents, educators, and healthcare providers. When I have another need for copywriting skills, I will contact Zachary first.